The Ypulse Report – Shopping, Banking & Politics
This Ypulse Report offers an in-depth look at shopping habits and financial services, as well as insight towards teens and college students’ attitudes towards the President one year after the youth-vote driven election. In a detailed analysis of spending and saving among teens and collegians, topics include the frequency and location of shopping trips and a rundown of the most common categories of expenses as broken down by age group. The second half of the report evaluates the current political climate through the perspective of teens and college students as compared with a study of adults ages 18+ conducted by NBC News and the Wall Street Journal. While college students surveyed were (not surprisingly) more likely to approve of the job the President is doing, teens were less likely to approve than both older demographics. Also, there is far less certainty among teens and college students overall compared to adults.
Ypulse taps into the minds of 1,000 college students and 500 high school students to help marketers understand the the habits and preferences that shape this large and influential generation of consumers.
Sample size: 1,000 college students, with quotas established to match NCES data across race, state and gender. 500 high school students, with quotas established by class year and gender. Fielded in October 2009.
Included in this report:
- Summary Ypulse Monitor, providing a high-level overview of the research
- In-depth Ypulse Report, containing 50 pages of data and insights
Table of Contents
- Background
- Executive Summary
- Detailed Findings
- Shopping Habits
- Spending and Banking
- Current Political Climate
- Appendix
- Methodology
- Demographics
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