The Ypulse Report – Study Aids & Summer Plans
In this edition of the Ypulse Report, we provide an in-depth look at the tools that students use to achieve academic success as well as what they plan to do after classes break for the summer. From textbook buyback to landing a summer job, Ypulse taps into the minds of 1,000 college students to help marketers understand the the habits and preferences that shape this large and influential generation of consumers.
Sample size: 1,000 college students, with quotas established to match NCES data across race, state and gender. Fielded in June 2009.
Included in this report:
- Summary Ypulse Monitor, providing a high-level overview of the research
- In-depth Ypulse Report, containing 38 pages of data and insights
Table of Contents
- Background
- Executive Summary
- Detailed Findings
- Summer Plans
- Study Habits
- Study Aids
- Appendix
- Methodology
- Demographics
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