The Ypulse Report – Computers, Online Activities & Social Networking
This report provides an in-depth look at how and why students are using computers, the Internet and social networks. From what brand of laptop they use to whether their profiles are public, private or mobile, Ypulse taps into the minds of 1,000 college students and 500 high school students to help marketers understand the the habits and preferences that shape this large and influential generation of consumers.
Sample size: 1,000 college students, with quotas established to match NCES data across race, state and gender. 500 high school students, with quotas established by class year and gender. Fielded in July 2009.
Included in this report:
- Summary Ypulse Monitor, providing a high-level overview of the research
- In-depth Ypulse Report, containing 53 pages of data and insights
- Table of Contents
- Background
- Executive Summary
- Detailed Findings
- Computing
- Online Activities
- Social networking
- Appendix
- Methodology
- Demographics
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