The Ypulse Report – Dining Out and Holiday Shopping

$249.00
Add to Cart

Ypulse Report December 2009 In this report, we offer an in-depth look at dining habits and holiday shopping among teens and college students. This month we tap into the minds and stomachs of 1,000 college students and 500 high school students to find out where they eat when they dine out (hint: follow the golden arches), and how they grocery shop, cook (or “cook”) and snack when eating at home. Mom and Dad might be happy to note that both teens and collegians report eating a real breakfast (read: non-breakfast pastry) about four times a week, and most often are eating it at home. Meanwhile, in heartwarming holiday news for retailers, even with an eye out for bargains and tighter gift-giving circles, college students and teens both reported they were spending about the same amount this year as last, with college students planning to even increase spending. Interestingly, however, most expected to be getting the same amount or fewer gifts themselves.
Maybe all the recession rhetoric in the air?

Ypulse taps into the minds of 1,000 college students and 500 high school students to help marketers understand the the habits and preferences that shape this large and influential generation of consumers.

Sample size: 1,000 college students, with quotas established to match NCES data across race, state and gender. 500 high school students, with quotas established by class year and gender. Fielded in December 2009.

Included in this report:

  • Summary Ypulse Monitor, providing a high-level overview of the research
  • In-depth Ypulse Report, containing 62 pages of data and insights

Table of Contents

  • Background
  • Executive Summary
  • Detailed Findings
    • Dining Out
    • Meal Time & Snacking
    • Beverages & Coffee Consumption
    • Grocery Shopping
    • Holiday Shopping
  • Appendix
    • Methodology
    • Demographics

This entry was posted on Thursday, December 31st, 2009 at 7:48 pm and is filed under Collegians, Demographics, Lifestyle & Travel, Research Topics, Shopping, Teens.

Post a Comment

(If you haven't left a comment here before, you may need to be approved by Ypulse Research before your comment will appear. Until then, it won't appear on the entry. Thanks for waiting.)

You must be logged in to post a comment.