The Ypulse Report – Spring Planning
In this Ypulse Report we provide an in-depth look at student experiences this Spring. From Spring Break plans to summer jobs, Ypulse taps into the minds of 1,000 college students to help marketers understand the the habits and preferences that shape that shape this large and influential generation of consumers.
Sample size: 1,000 college students, with quotas established to match NCES data across race, state and gender. Fielded in April 2009.
Included in this report:
- Summary Ypulse Monitor, providing a high-level overview of the research
- In-depth Ypulse Report, containing 52 pages of data and insights
Table of Contents
- Background
- Executive Summary
- Detailed Findings
- Spring break plans
- Textbook buying & selling
- Spending and finances
- Employment and career
- Leisure Activities
- Appendix
- Methodology
- Demographics
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