The Ypulse Report — What’s In Your Backpack?
For the most part, students’ bags are their only resource for the day when they leave home, and they pack them to make sure they’ll have all the items they need, from school supplies and technology to entertainment and personal care items. While most students carry the same school bag every day — most commonly a traditional backpack — girls like to mix it up a bit, matching their bags to their outfits.
Pencils, pens, and notepads are the most common items found in students’ bags. They also say they’re the most important. Yes, it turns out that the pen is also mightier than the laptop, particularly among high schoolers. Outside technology isn’t often welcomed in the classroom, and as a result, few students carry laptops to school. The Apple logo is emblazoned on most students’ tech devices, from computers to MP3 players to headphones. But not cell phones. While students may want to own an iPhone, for many, the price tag puts it beyond their means; the brand of cell phone students carry most is Samsung.
Methodology: The results of this Ypulse report are drawn from 1,300 interviews (300 high school students and 1,000 college students) conducted among members of the SurveyU panel between September 22 and September 29, 2011.
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