The Ypulse Report — Automotive
Despite taking them away from their online lives, students still see getting their driver licenses as a rite of passage and a means of gaining freedom from their parents. As high schoolers, they use their new driving privileges to run family errands and shuttling siblings to school or work, but it’s a small price to pay to have a vehicle to drive to and from hanging out with friends. Their car is also a hangout destination in itself; a place to chill with friends, listen to music, relax, and even do homework without distraction.
While parents pay for most aspects of high schoolers’ driving — from car payments to insurance to filling up the tank — parents encourage collegians to take on those responsibilities themselves, bit by bit. High schoolers have little autonomy in choosing the vehicle they drive (and many don’t care because they’re just excited to have a car). College students take more initiative in choosing their own car, which they are also more likely to pay for themselves.
Motorcycles and scooters represent a cheaper vehicle to drive, but most students know little about them and they tend to associate them with danger (in both good and bad ways) and accidents, so very few ride.
Methodology: The results of the general driving portion of this Ypulse report are drawn from 1,221 interviews (255 high school students and 962 college students) conducted among members of the SurveyU panel between August 26 and September 19, 2011, and the motorbike portion from 1,499 interviews (249 high school students and 1,250 college students) conducted among members of the SurveyU panel between September 29 and October 26, 2011.
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