The Ypulse Report — Entertainment
Millennials rarely take a break from media now that it is just as mobile as they are. Music is Millennials’ favorite medium; they spend more time with it in a typical week than with any other. They’re turning music discovery into an art form, picking up on tracks played during TV shows, noting mentions on Facebook, and finding artists via Pandora and Spotify. While some download music illegally, most happily pay for music to support the artists they care about.
Millennials watch an extraordinary number of movies now that they are so readily available via streaming and make a rapid transition from big screen to small screen. 3D movies are reeling in audiences and breaking box office records, but few students say a film’s availability in 3D affects their interest in seeing it.
The TV industry may be poised for a shakeup, thanks to Millennials. College students are spending more time watching cheaper Internet-based alternatives to cable (like Hulu and Netflix). Unlike music, most Millennials say they could live without TV, and some are doing just that by cutting the cable cord, or at least cutting premium cable channels and getting by with basic service. When they do tune in to TV, they prefer ABC Family, Comedy Central, and MTV — each of which has a strong presence on social media and enables them to connect with friends while watching their favorite shows.
Methodology: The results of this Ypulse report are drawn from 1,647 interviews (584 high school students and 1,063 college students) conducted among members of the SurveyU panel between July 29 and August 17, 2011.
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