Ypulse Research

‘Twas the season for holiday shopping and this year, to the relief of cautiously optimistic retailers across the country, teens and college students were back in the spirit to spend. And yet, much like the discount-driven patterns observed during Back to School season, this spending was strategic and motivated by value above all else. From the continued popularity of large discount retailers like Walmart and Target to an even stronger focus on sales and special offers than last year, including the notable rediscovery of Black Friday, young shoppers like good students have learned to maximize their retail experience by optimizing the potential to save. The lesson for retailers? To cater to these pragmatic needs in-store, online and across mobile platforms (take note of the rise in usage since BTS) without losing sight of eternal teen shopping truths. In this Ypulse Research Report we offer an in-depth analysis of the 2010 Holiday Shopping season, with an eye toward the attitudes, habits and purchases shaped by the recovering economy. Touching on emerging trends and core Millennial values (i.e., close inter-generational ties) Ypulse uses the seasonal stage to help brands, retailers and marketers better understand this well-connected, discerning generation in 2011 and beyond.
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The back to school edition of the Ypulse Report provides an in-depth look at BTS shopping and mobile communications. From what brand of cellphone they use to where they bought it (along with other, school-related purchases), Ypulse taps into the minds of 1,000 college students and 500 high school students to help marketers understand the the habits and preferences that shape this large and influential generation of consumers. (more…)