Ypulse Research

As summer nears, students have an eye to the future, lining up jobs and internships for the break. Whereas 70% of college students and 30% of high school students work during the school year, nearly all plan to get a job and/or take classes this summer. Not surprisingly, the type of jobs high school and college students are looking for are quite different. High schoolers want a job to make a little extra money and prefer part-time work so their job doesn’t absorb all of their free time. College students are looking for jobs that will benefit them long-term, such as internships and full-time positions that will help them gain work experience and look good on a resume.

But students aren’t only focused on work. College guys and girls were also planning how to spend their spring break. Relatively few get caught up in the mega beach party scene that the media tends to depict. Rather, they headed home for a little R&R and spent their break catching up with friends, family, and their girlfriend or boyfriend. Nearly a third stayed put, hanging out in their college town.
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In this edition of the Ypulse Report, we provide an in-depth look at the tools that students use to achieve academic success as well as what they plan to do after classes break for the summer. From textbook buyback to landing a summer job, Ypulse taps into the minds of 1,000 college students to help marketers understand the the habits and preferences that shape this large and influential generation of consumers. (more…)

In this Ypulse Report we provide an in-depth look at student experiences this Spring. From Spring Break plans to summer jobs, Ypulse taps into the minds of 1,000 college students to help marketers understand the the habits and preferences that shape that shape this large and influential generation of consumers. (more…)