The Ypulse Report – Social Networking Update
Monday, October 18th, 2010
Inspired by blockbuster buzz and the latest fleet of forward-thinking announcements out of Facebook, this Ypulse report takes an in-depth look at overarching youth trends in social network usage, brand perception and more. In a detailed analysis of habits and attitudes, topics include digital identity management, status update frequency and potential problem areas for young users (hint: more privacy controls, less random advertisements). With an eye towards the future of Facebook and the value of that virtual real estate for brands, we examine the evolving role of the social network in student life and what really stands to get in its way. Ypulse taps into the minds of 1,745 college students and high school students to help marketers understand the the habits and preferences that shape this large and influential generation of consumers.
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This report provides an in-depth look at how and why students are using computers, the Internet and social networks. From what brand of laptop they use to whether their profiles are public, private or mobile, Ypulse taps into the minds of 1,000 college students and 500 high school students to help marketers understand the the habits and preferences that shape this large and influential generation of consumers. 