The back to school edition of the Ypulse Report provides an in-depth look at BTS shopping and mobile communications. From what brand of cellphone they use to where they bought it (along with other, school-related purchases), Ypulse taps into the minds of 1,000 college students and 500 high school students to help marketers understand the the habits and preferences that shape this large and influential generation of consumers.

Sample size: 1,000 college students, with quotas established to match NCES data across race, state and gender. 500 high school students, with quotas established by class year and gender. Fielded in August 2009.

Included in this report:

• Summary Ypulse Monitor, providing a high-level overview of the research
• In-depth Ypulse Report, containing 50 pages of data and insights

Table of Contents

• Background
• Executive Summary
• Detailed Findings
  • Back to School Shopping
  • Mobile phones
  • Mobile applications
• Appendix
  • Methodology
  • Demographics