The Ypulse Report – Shopping + Mobility = Back to School
Saturday, August 1st, 2009
The back to school edition of the Ypulse Report provides an in-depth look at BTS shopping and mobile communications. From what brand of cellphone they use to where they bought it (along with other, school-related purchases), Ypulse taps into the minds of 1,000 college students and 500 high school students to help marketers understand the the habits and preferences that shape this large and influential generation of consumers. (more…)
