This Ypulse Report provides an in-depth look at students’ feelings and behaviors about social causes and globalization. From green marketing to fears of being outsourced, Ypulse taps into the minds of 1,000 college students to help marketers understand the the habits and preferences that shape this large and influential generation of consumers.

Sample size: 1,000 college students, with quotas established to match NCES data across race, state and gender. Fielded in May 2009.

Included in this report:

• Summary Ypulse Monitor, providing a high-level overview of the research
• In-depth Ypulse Report, containing 24 pages of data and insights

Table of Contents

• Background
• Executive Summary
• Detailed Findings
  • Social Causes
  • Cause-based Marketing
  • Globalization
• Appendix
  • Methodology
  • Demographics