Ypulse Research

Two years and a destabilizing economic crisis after the historic youth-driven 2008 election, this Ypulse Research Report takes an in-depth look at the current state of Millennial politics, with an eye towards participation and engagement around the 2010 midterm elections. Along with identifying key factors behind a lowered youth turnout, we explore the pressing concerns, emerging trends and iconic figures (or lack thereof) exerting influence over young citizens today. By broadening the scope of typical post-election analysis from registered voters aged 18 and over to a representative sample of 1,000 voting-aged members of Gen Y as well as more than 300 kids aged 13-17, we capture an overall engagement gap among high school and college students as well as a fascinating intra-generational divide in political outlooks. With measurements of political awareness, attitudes and actions online and off that unite and distinguish the segments that comprise the youth vote of today and tomorrow, we shed new light on this past election and raise some pressing questions for politicians, strategists and organizations looking towards 2012.
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This Ypulse Report provides an in-depth look at students’ feelings and behaviors about social causes and globalization. From green marketing to fears of being outsourced, Ypulse taps into the minds of 1,000 college students to help marketers understand the the habits and preferences that shape this large and influential generation of consumers. (more…)