The Ypulse Report – Television & Advertising
Tuesday, September 1st, 2009
In this edition of the Ypulse Report, we provide a look at media viewing habits, as well as insight towards concerns about health care issues, including the H1N1 virus. In a detailed analysis of TV viewing behaviors among teens and collegians, topics include access to premium programming and levels of awareness and product recall broken down by age group. In addition, the second half of the report explores teens and collegians feelings about universal healthcare and their awareness of the H1N1 virus. Ypulse taps into the minds of 1,000 college students and 500 high school students to help marketers understand the the habits and preferences that shape this large and influential generation of consumers. (more…)
