AMP Agency
AMP Agency, part of the Alloy Media + Marketing (NASDAQ: ALOY) family, is a full service marketing agency. With a concentration on targeted lifestyle, life stage, and mind-set marketing, AMP Agency makes “brand experience” an integral part of any marketing plan, as well as in the memory of the consumer mind. For more information about AMP Agency and the AMPlified Series go to www.ampagency.com.
Wednesday, October 15th, 2008
Green AMPlified Millenials is an in-depth look at how Green is re-defining business as usual. This report covers the analysis of the data for Millennial respondents ages 18-29. Learn how your brand can leverage this demographic.
The Green AMPlified Millenials report includes an executive summary of the full Green AMPlified study; the 92-page Green AMPlified Millennials report (see below table of contents below) and data tables for the Millennial demographic. (more…)
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Tags: Apparel, consumer research, corporate reputation, environment, Environmentally Friendly brand, Environmentally Friendly company, Food and Beverage, Gen Y, green, Green Companies, green marketing, Green movement, green packaging, Green Products, Home Products, Millennials, packaging, Personal Care, Purchase Influences, Teens, Trends, Youth, youth research
Posted in 18+, AMP Agency, Advertising, College, Fashion, Gen Y @ Work, Green Marketing, Marketing, Teens | No Comments »
Monday, August 25th, 2008
College AMPlified, the latest study in the AMPlified series of proprietary research, decodes today’s college experience and explores students’ evolving needs and expectations, so that brands can determine where and how to approach college consumers in meaningful ways. The study uncovers the touch points, or, points of contact, within the college space that are most significant to college students today.
Totalling 13.6 million in the United States and having spending power exceeding $237 billion annually, college students represent one of the largest, most appealing - and most elusive - consumer segments for marketers and brands. The college environment plays a significant role in shaping these young consumers’ habits and preferences, and is typically a difficult bubble to break into. (more…)
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Tags: brand affinity, Campus Dining, campus experience, Campus Life, College, college brands, college consumers, college experience, college life, College students, earth-friendly behaviors, Green initiatives, Higher Education, on-campus green initiatives, On-campus services, social network, student focus group, student lifestyle, students eco-consciousness, youth marketing
Posted in 18+, AMP Agency, Campus Marketing, College, Marketing, Mobile, Research Topics, Teens, Web | No Comments »
Wednesday, July 9th, 2008
This report includes an analysis of the data for respondents ages 18-24 (100 respondents per age; entire sample is nationally representative) of AMP Agency’s proprietary study on women’s shopping habits, behaviors and influencers. That study was an online survey of over 3,200 respondents ages 18 to 49 years old. Research objectives were to understand women’s shopping habits, purchase influences and motivations, brand loyalties and shopping mind-sets. Learn how to leverage a woman’s shopping mind-set in order to help solve your business challenges. Understand what drives and motivates the four different lifelong shopping mind-set segments. (more…)
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Tags: Automotive, Fashion, Food, Hair care, Health & Wellness, Household Products, Influence of Family, Influence of Friends, Make Up, mind-set, Office Supplies, Purchase Decisions, School Supplies, Shopping, shopping habits, Skincare, Social Status, spending, women
Posted in 18+, AMP Agency, Advertising, College, Fashion, Hardware & Software, Marketing, Mobile, Movies, Music, Newspapers, Radio, Shopping, TV, Teens, Web | No Comments »
Friday, May 16th, 2008
AMP Agency’s Cause AMPlified report focuses on how Millennials view cause and view the companies that support causes. The report presents the findings from an online survey of 1,800 respondents between the ages of 13 and 18. The report discusses the key characteristics of the Millennial generation and examines Millennials as consumers, individuals and employees. (more…)
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Tags: Advertising, Brand ambassadors, Brands, Cause Branding, Cause engagement, Cause interests, College, Corporate responsibility, Definition of community, Employment, Environmental cause, Generational differences, Marketing, Millennial generation, Millennials, Pro-Social, Pro-social behavior, Responsible employers, Social conscience, Social issues, Social responsibility, Socially-conscious consumers, Teens, Volunteerism, Work environment, Work-life balance, Workforce, Young adults
Posted in 18+, AMP Agency, Advertising, Campus Marketing, College, Gen Y @ Work, Jobs, Marketing | No Comments »
