Ypulse Research

In this edition of the Ypulse Report, we offer an in-depth look at music trends and movie consumption among teens and college students, as well as insight towards the social causes that resonate most with this generation. Along with a detailed analysis of the genres and artists most popular today, we examine the role technology has played in developing a digital ecosystem and bridging the intergenerational. Additionally, the report explores the influence that social responsibility has over brand preferences, purchase decisions and personal action. We found in spite of both age groups holding strong convictions and high corporate standards, there was a considerable amount of inactivity among teens and college students. It begs the question of whether these demos need more outlets, more direction or both?

Ypulse taps into the minds of 1,000 college students and 500 high school students to help marketers understand the the habits and preferences that shape this large and influential generation of consumers. (more…)