Ypulse Research

This report includes an analysis of the data for respondents ages 18-24 (100 respondents per age; entire sample is nationally representative) of AMP Agency’s proprietary study on women’s shopping habits, behaviors and influencers. That study was an online survey of over 3,200 respondents ages 18 to 49 years old. Research objectives were to understand women’s shopping habits, purchase influences and motivations, brand loyalties and shopping mind-sets. Learn how to leverage a woman’s shopping mind-set in order to help solve your business challenges. Understand what drives and motivates the four different lifelong shopping mind-set segments. Read the rest of this entry »

Habbo, the largest virtual world for teenagers, makes available the results of its second Global Habbo Youth Survey.  Examining the interests, values, attitudes, online habits of a global audience, the survey reveals teens’ current media usage, consumption behavior and brand preferences in order to better understand what compels youth around the world. Please note that this report of the Global Habbo Youth Survey 2008 is available as a hard copy book of 250 pages, which will be delivered by express mail from Europe immediately after purchase. A PDF download including the full Table of Contents is available upon purchase. Read the rest of this entry »

From Pearl Research: The Phoenix Generation: Insights into Chinese Consumers is a comprehensive lifestyle study focused on Chinese consumers ages 16 to 30. Pearl Research’s study covers Internet and technology product adoption and trends; lifestyle trends such as the growth of hip-hop, street basketball and the NBA. The study also provides exclusive consumer segmentation and an analysis of the Chinese middle-class. Please note that this report is delivered as a 100-page hard copy report. A sample PDF may be downloaded after purchase. Read the rest of this entry »

New Research from OTX and Intelligence Group Looks at Teens’ Online Behavior. We know that teens are spending more time on the Internet, but what are they doing there? Are they spending money and paying attention to advertising? Are they continuing to do the same things every year or are some online activities becoming more popular than others? OTX and their Teen Topix Partners, eCrush and Intelligence Group, interviewed 751 teens 13-17 that use the Internet more than one hour a week to find out what’s happening online - what’s hot and what’s not – what will be the new trends? This report includes a 20-page Executive Summary with charts, plus two, 302-page files containing data tables.   Read the rest of this entry »

Based on interviews with the Chinese youth demographic, Google continues to struggle with lower user awareness, compared to Chinese search engine Baidu. These findings are contained in consulting firm Pearl Research’s report “Baidu vs. Google: A Study of Search Engine Preferences among Chinese Youth.” The study is part of Pearl Research’s Phoenix Generation series of report on Chinese youth. This exclusive study is based on Chinese consumer insight gleaned from 40 one-on-one interviews and a 450-person survey. Please note that this report is delivered as a hard copy. A sample PDF may be downloaded after purchase. Read the rest of this entry »

This study details Chinese consumer purchase intent for Apple’s iPhone. The iPhone has not been officially released in China, but can be found on store shelves through gray imports. China could be a significant market for Apple with its 565 million mobile phone users and trend-conscious consumers. The study is part of Pearl Research’s Phoenix Generation series of report on Chinese youth. The study is based on 450 online survey respondents and 24 in-depth one-on-one interviews across both first- and second-tier cities in China. Please note that this report is delivered as a hard copy. A sample PDF may be downloaded after purchase. Read the rest of this entry »

Millennials are maneuvering their way through the social networking world, posting, commenting, observing and engaging at higher numbers than ever before. Social Networking World in the Lives of Young People summarizes findings about youth and the social networking world from the Harris Interactive YouthPulse 2007 study, conducted online among a total of 2,438 8 to 21 year olds in the United States. Read the rest of this entry »

AMP Agency’s Cause AMPlified report focuses on how Millennials view cause and view the companies that support causes. The report presents the findings from an online survey of 1,800 respondents between the ages of 13 and 18. The report discusses the key characteristics of the Millennial generation and examines Millennials as consumers, individuals and employees. Read the rest of this entry »

Tween Girls are different. Get the real picture of their real lives and find out what’s really inside their world with the AllyKatzz.com Pulse-Check Research “In My Space” Report series. Each covers a different part of the tween girl’s space. What’s Hiding in Her Fridge? contains 50 actual blog posts and/or photos of What’s Yum and What’s Eww… products and brands from the tween girl AllyKatzz.com community. Plus a survey that answers these questions: What do girls Drink? Eat? Breakfast? Lunch? Dinner? Do they go grocery shopping? What do they buy? Do they cook? Read the rest of this entry »

Friends, family, and TV influence self image says new study from OTX and Intelligence Group. The Teen Topix study taps into the complex lives of the 13 -17 year old set and offers insight into not only what this demographic buys, but also what motivates them, their aspirations, what makes them tick. The answers of 750 teens across the United States who were surveyed on the topic of self image have surprised many in the marketing community and have caused them to rethink how they need to appeal to this demographic. Read the rest of this entry »