The Ypulse Report – January 2010: Technology, Video Games, and “Cool”
February 8th, 2010
The January Ypulse Report takes an in-depth look at the role technology and video games play in the lives of teens and college students. In a detailed analysis of consumption patterns and frequency of use associated with the devices held as ubiquitous in young lives broken down by age group and gender, we uncover what Millennials value most universally (unsurprisingly communication, entertainment and portability all reign supreme), as well as how respective segments vary from one another. For instance, with the majority of college aged males sporting the “bare essentials” of a laptop, an MP3 player and a phone, they come out as the most minimalist of the group. On the other side of the spectrum, we get to put the final(!) nail in the coffin on the assumption that gaming is just for guys. In fact, not only is gaming just as popular among teenage males as it is among teenage females, but teenage females are more likely to have a handheld video gaming system such as the Nintendo DS than their high school male counterparts. Also, in case you were wondering if it was still “cool” to use “cool”, we checked in with the network of 1,000 college students and 500 high school students to find out. Spoiler: cool lives on, but in a distinctly Millennial fashion.
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The December Ypulse Report offers an in-depth look at dining habits
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The October 2009 edition of the Ypulse Report offers an in-depth look at shopping habits and financial services, as well as insight towards teens and college students’ attitudes towards the President one year after the youth-vote driven election. In a detailed analysis of spending and saving among teens and collegians, topics include the frequency and location of shopping trips and a rundown of the most common categories of expenses as broken down by age group. The second half of the report evaluates the current political climate through the perspective of teens and college students as compared with a study of adults ages 18+ conducted by NBC News and the Wall Street Journal. While college students surveyed were (not surprisingly) more likely to approve of the job the President is doing, teens were less likely to approve than both older demographics. Also, there is far less certainty among teens and college students overall compared to adults. 
The September 2009 edition of the Ypulse Report provides an media viewing habits, as well as insight towards concerns about health care issues, including the H1N1 virus. In a detailed analysis of TV viewing behaviors among teens and collegians, topics include access to premium programming and levels of awareness and product recall broken down by age group. In addition, the second half of the report explores teens and collegians feelings about universal healthcare and their awareness of the H1N1 virus. Ypulse taps into the minds of 1,000 college students and 500 high school students to help marketers understand the the habits and preferences that shape this large and influential generation of consumers. 
The August 2009 edition of the Ypulse Report provides an in-depth look at back to school shopping and mobile communications. From what brand of cellphone they use to where they bought it (along with other, school-related purchases), Ypulse taps into the minds of 1,000 college students and 500 high school students to help marketers understand the the habits and preferences that shape this large and influential generation of consumers. 
The July 2009 edition of the Ypulse Report provides an in-depth look at how and why students are using computers, the Internet and social networks. From what brand of laptop they use to whether their profiles are public, private or mobile, Ypulse taps into the minds of 1,000 college students and 500 high school students to help marketers understand the the habits and preferences that shape this large and influential generation of consumers. 
The June 2009 edition of the Ypulse Report provides an in-depth look at the tools that students use to achieve academic success as well as what they plan to do after classes break for the summer. From textbook buyback to landing a summer job, Ypulse taps into the minds of 1,000 college students to help marketers understand the the habits and preferences that shape this large and influential generation of consumers. 
The May 2009 edition of the Ypulse Report provides an in-depth look at students’ feelings and behaviors about social causes and globalization. From green marketing to fears of being outsourced, Ypulse taps into the minds of 1,000 college students to help marketers understand the the habits and preferences that shape this large and influential generation of consumers. 
The April 2009 edition of the Ypulse Report provides an in-depth look at student experiences this Spring. From Spring Break plans to summer jobs, Ypulse taps into the minds of 1,000 college students to help marketers understand the the habits and preferences that shape that shape this large and influential generation of consumers. 