Ypulse Research

SurveyU’s The Now Report series provides a monthly look into the lives of college students. The latest report takes an in-depth look at student experiences this Spring. From Spring Break plans to summer jobs, financial spending and their life after college and careers. SurveyU taps into the minds of 1,000 college students to deliver the topics and insights providing the most relevant ways to understand the college environment and the habits and preferences that shape these consumers. Read the rest of this entry »

NGT’s Global Youth Survey quizzed panels of teens and twenty-somethings (108 total respondents between the ages of 14-29) in seven countries (Amsterdam, Hong Kong, Malaysia, Singapore, South Korea, the UK and the US). The survey quizzed them on entertainment choices, communications preferences, social media habits, cultural influences, noteworthy fads and thoughts on advertising. In this 60-page report, NGT boils down the answers and teases out the resounding trends and themes.

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Data presented in this report reference the Harris Interactive 2007 AUTOYOUTH study, a multiclient study designed to collect and analyze feedback from young consumers concerning brand preference formation, early vehicle purchase influences and new vehicle purchase intention by vehicle segment and brand. Read the rest of this entry »

Green AMPlified Millenials is an in-depth look at how Green is re-defining business as usual. This report covers the analysis of the data for Millennial respondents ages 18-29. Learn how your brand can leverage this demographic.

The Green AMPlified Millenials report includes an executive summary of the full Green AMPlified study; the 92-page Green AMPlified Millennials report (see below table of contents below) and data tables for the Millennial demographic. Read the rest of this entry »

College AMPlified, the latest study in the AMPlified series of proprietary research, decodes today’s college experience and explores students’ evolving needs and expectations, so that brands can determine where and how to approach college consumers in meaningful ways. The study uncovers the touch points, or, points of contact, within the college space that are most significant to college students today. 

Totalling 13.6 million in the United States and having spending power exceeding $237 billion annually, college students represent one of the largest, most appealing - and most elusive - consumer segments for marketers and brands. The college environment plays a significant role in shaping these young consumers’ habits and preferences, and is typically a difficult bubble to break into. Read the rest of this entry »

Harris Interactive conducts quarterly research among consumers on hot topics facing the electronics industry. Youth 2.0: What Today’s Youth Want contains charts and summary findings from the Harris Interactive May 2008 YouthQuery online omnibus study. Purchase this research report to discover how youth are redefining the music world, what youth want in mobile devices and a focus on printing and photos. Answer questions such as how important is music to 8-18 year olds? When and where do they listen? How do they obtain their music? What features they want in mobile devices and what they really use. What and how often do they print. What does the future hold for these technologies? Read the rest of this entry »

This report includes an analysis of the data for respondents ages 18-24 (100 respondents per age; entire sample is nationally representative) of AMP Agency’s proprietary study on women’s shopping habits, behaviors and influencers. That study was an online survey of over 3,200 respondents ages 18 to 49 years old. Research objectives were to understand women’s shopping habits, purchase influences and motivations, brand loyalties and shopping mind-sets. Learn how to leverage a woman’s shopping mind-set in order to help solve your business challenges. Understand what drives and motivates the four different lifelong shopping mind-set segments. Read the rest of this entry »

Habbo, the largest virtual world for teenagers, makes available the results of its second Global Habbo Youth Survey.  Examining the interests, values, attitudes, online habits of a global audience, the survey reveals teens’ current media usage, consumption behavior and brand preferences in order to better understand what compels youth around the world.
IMPORTANT NOTE: this report is a 250-page hard copy, which is delivered by  express mail from Europe after purchase. Delivery may take up to four days. Please contact research@ypulse.com for information.  Read the rest of this entry »

From Pearl Research: The Phoenix Generation: Insights into Chinese Consumers is a comprehensive lifestyle study focused on Chinese consumers ages 16 to 30. Pearl Research’s study covers Internet and technology product adoption and trends; lifestyle trends such as the growth of hip-hop, street basketball and the NBA. The study also provides exclusive consumer segmentation and an analysis of the Chinese middle-class. Please note that this report is delivered as a 100-page hard copy report. A sample PDF may be downloaded after purchase. Read the rest of this entry »

New Research from OTX and Intelligence Group Looks at Teens’ Online Behavior. We know that teens are spending more time on the Internet, but what are they doing there? Are they spending money and paying attention to advertising? Are they continuing to do the same things every year or are some online activities becoming more popular than others? OTX and their Teen Topix Partners, eCrush and Intelligence Group, interviewed 751 teens 13-17 that use the Internet more than one hour a week to find out what’s happening online - what’s hot and what’s not – what will be the new trends? This report includes a 20-page Executive Summary with charts, plus two, 302-page files containing data tables.   Read the rest of this entry »